Made for
ING
The From-To campaign showed exactly what great financial services content looks like. This page is about applying that principle to the next campaign moment, built the way ING already knows how to think.
7+
Years in Amsterdam
120+
Brands worked with
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From our founder · 90 seconds
This is a short, personal message from Tijmen: a genuine take on what ING's most interesting content territory is right now, and one idea we'd love to explore together.
Campaign film
ING's From-To campaign filmed 62 million life journeys passing through Schiphol and made them the story of the bank. Not the products. Not the features. The people's chapters. We want to build a long-form version of exactly that insight. We envision the following campaign films: real ING customers at genuine turning points in their lives. The entrepreneur who moved from employment to ownership. The family that bought its first home. The person who retired and discovered what came next. Each film follows one customer through their actual experience; what the chapter looked and felt like from the inside. Shot documentarily, not as testimonials. Content that earns the trust of the next customer before the product is ever mentioned.
SHOWREEL
SELECTED WORK
DOT VIDEO AGENCY
AMSTERDAM
Campaign and human-led brand content, most relevant to ING's storytelling ambition.
Rompslomp
2025
The customer who tells it better than you
An always-on podcast and video case study series for a B2B brand; built around real customers, unscripted, with the brand as the quiet enabler. The proof that the most persuasive content is the one where the brand steps back.
Ploum
2025
People-first professional services
A 360° employer brand campaign for a law firm: hero film, photography, and platform-specific distribution. Proof that even the most compliance-conscious sectors can produce content that feels genuinely human.
DFDS
2025
The unexpected format
A campaign that chose human truth over scenic aspiration and became DFDS's best-performing content of the year. Relevant because ING's strongest work, From-To, the Check the Call anti-fraud film, takes the same approach: start with the person, not the product.
No pitch deck. No 12-step process. Just a short conversation to see if there's something worth making together.
We'll respond within one business day
No commitment, just a conversation
If it's not a fit, we'll tell you honestly
Get in touch
Takes 60 seconds. We'll take it from there.