DFDS: multi-channel campaigns for the European market.

For DFDS, DOT produced a wide range of video content and campaign photography, covering everything from high-level campaign strategy to full production. Our work spanned multiple formats and objectives, always rooted in creativity and aligned with DFDS’s marketing and performance goals.

What we delivered:

• Creative Concepting/Strategy
  Development of campaign ideas from scratch, combining insight-driven strategy with bold, creative thinking to meet sharp KPIs.
• Yearly Commercials for Multiple Markets
  Full production of key campaigns such as the Autumn Sale and Early Booking, adapted for the Netherlands, Germany, and the UK.
• Employer Branding Campaigns
  Including the ongoing Behind Every Journey series, showing authentic stories of life on board and highlighting the people behind the brand.
• Corporate Video Productions
  Content for internal and external brand storytelling including DFDS’s 30-year anniversary, company profile videos, and Travel Awards highlights.‍
• International Visual Asset Library
  ‍Production of a comprehensive image bank with photography and videography for use across DFDS’s global marketing channels.

The DFDS Autumn Sale 2.0 campaign delivered standout results:

• 1.1M+ impressions via connected TV and digital audio, with a 99.5% completion rate
• 2.1M+ DOOH impressions, overdelivering across all booked placements
• On META, videos achieved 430K views and a strong 51% view-through rate
• The Family Travel Interest audience generated 55% of total views and over 4K clicks
• Contextual ads reached a 65% view-through rate, featured on premium sites like The Guardian, Metro and The Sun

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