Achieving a 5.0 ROAS for the Next Generation of Mixology

The Challenge: Bridging the "Content Gap" Post-Rebrand

Following a total brand overhaul, Dutch cocktail innovator ShakaCan faced a classic strategic dilemma. They had successfully engineered a premium, "Ready-to-Shake" canned cocktail, but their visual library was a clean slate.

In the high-stakes world of retail and D2C, a brand is only as credible as its last touchpoint. ShakaCan needed to populate a new webshop, launch a multi-channel social presence, and arm their sales team with high-authority internal comms. The hurdle? They needed "Big Agency" cinematic quality, but they were operating on a lean startup marketing budget that didn't allow for months of fragmented production.

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The Insight: Creative Agility as a Growth Lever

At DOT, we recognized that ShakaCan didn't just need "a video", they needed a Visual Foundation. The insight was simple: in a crowded market, authority is built through consistency and range. To make a startup feel like an established market leader, the content had to prove the product worked in every scenario, from the high-energy party to the quiet, sophisticated home bar.

We realized that by focusing on Creative Agility, the ability to pivot themes and moods within a single, high-intensity production window, we could provide the brand with a year’s worth of authority in just 48 hours. We pivoted from a single commercial mindset to an Asset Harvest, capturing everything from technical How-To guides to high-concept lifestyle imagery in one coordinated effort.

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The Execution: A Multi-Layered Asset Harvest

We executed a two-day, high-intensity production designed to yield a diverse ecosystem of photography and videography. The work was divided into four distinct strategic layers:

• The "How-To" Educational Series: We created a step-by-step breakdown of the ShakaCan ritual. This included rhythmic, fast-paced videos and a frame-by-frame photography series showing the "Snap, Shake, Pour" process. This eliminated consumer friction by visualizing the product's ease of use.
• The "Look & Feel" Narrative: To build brand world-building, we set each cocktail into a specific curated scene. We sourced models and art-directed environments that shifted from "messy afterparty vibes" to "elegant, intimate bar dates," ensuring the brand could speak to different demographics simultaneously.
• The Product & Lifestyle Suite: We captured high-fidelity studio product shots of all cans and cocktails, alongside lifestyle scenes where the product felt "lived-in." These assets provided the backbone for the new webshop and internal sales decks.
• The Action Series: To add energy to their social feeds, we captured "Action Shots" in both video and photo, freezing the splash of a pour and the movement of the shake, to create high-contrast, edgy content that stops the scroll.

The Impact: A Performance Engine with Staying Power

The result was a total transformation of Shakacan’s digital footprint. The assets didn't just sit on a hard drive; they became the primary engine for the brand's rapid growth.

• Immediate ROI: The Pornstar Martini creative was adapted into a high-impact social ad suite. At its peak, the campaign achieved a 5.0 ROAS, proving that high-end creative is the ultimate arbitrage for ad spend.
• Unified Brand Authority: Shakacan launched their new webshop with a cohesive, premium look that immediately established them as a serious player in the Dutch cocktail scene.
• The "Evergreen" Dividend: Perhaps the most significant impact is longevity. Because the quality was "future-proofed" at a cinematic level, Shakacan is still using these assets 2+ years later for their webshop, commercials, and internal communications.

"DOT was willing to help us get quality creatives without blowing up our marketing budget. The team was highly adaptable and efficient, while the shoots were comprehensive and we reshot until we were satisfied."— The Shakacan Team

Project Outcomes

• Peak Performance: 5.0 ROAS on Meta & Google Ads.
• Market Entry: Successful post-rebrand launch with a 100% fresh asset library.
• Creative Longevity: 24+ months of active asset utility.
• Versatility: Content successfully scaled across Web, Social, and Internal Comms.