Made for
Rituals
Rituals has built 11 Mind Oasis locations and invested significantly in the experience. This page is about the brand film that does it justice: showing what it feels like, not explaining what it is.
7+
Years in Amsterdam
120+
Brands worked with
Min. to watch this
From our founder · 90 seconds
This is a short, personal message from Tijmen: a genuine take on where we think Rituals' most interesting content territory is right now, and one idea we'd love to explore with you.
Brand docu series
Rituals is making a significant strategic move; from a product brand to a complete wellbeing experience. Mind Oasis is the proof of that ambition. But the content around it is still feels as a promotional video. We want to make something different: 90-second brand film that shows the experience without explaining it. Sensory, atmospheric, built from the inside of the space. The science of what happens during a Brain Massage or a Hydro Massage session; shown, not explained. The space between what people walk in feeling and what they walk out feeling. Content that earns the trust the experience itself is designed to build. Not a campaign for Mind Oasis. The kind of content that makes someone book before they've consciously decided to.
SHOWREEL
SELECTED WORK
DOT VIDEO AGENCY
AMSTERDAM
Three projects from brands with a similar story to tell. Click through to see the full case study.
Pelican Rouge
2023
Heritage meets transformation
A brand film for a major coffee rebrand; holding legacy and new direction simultaneously, with sustainability shown through craft rather than claimed through copy. The same challenge Rituals faces with Mind Oasis.
The Set Company
2025
Making the invisible visible
A brand documentary for a company whose work is designed to disappear behind the brands it builds for. Translating craft and pride into cinematic content relevant to any premium brand with a story that's harder to show than to tell.
Hunkemöller
Real people, real confidence
No pitch deck. No 12-step process. Just a short conversation to see if there's something worth making together.
We'll respond within one business day
No commitment, just a conversation
If it's not a fit, we'll tell you honestly
Get in touch
Takes 60 seconds. We'll take it from there.