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About

DOT Video Agency

Video agency built for the platforms where modern brands live. DOT Video Agency (or MadeByDOT) is an Amsterdam-based video production agency, founded in 2018 by two filmmakers whose creative roots stem from music. We make brand films, B2B video, campaign creatives, employer branding, vertical and short-form social, animation and video podcast production for clients across Europe — including Feadship, DFDS, Albert Heijn, PwC, AFAS Live and Mitsubishi.

01Story

Born in music. Built for film.

Before they founded DOT, Tijmen van Grieken and Jesper de Rek were DJs. Both started young in the Dutch electronic music scene, building parallel careers across years of clubs and festivals, eventually touring a combined ten countries across Europe and Asia. They paved their own path rather than following an established one, which is what independent artists have to do.

That experience taught them something they carried directly into DOT: being an artist is the same problem as being a brand. You have to know what you stand for, make it visible in everything you put out, and do it consistently enough that people recognise it before they see your name on it.

When they founded DOT in 2018, they brought that instinct into film. Most agencies treat brand identity as a finishing layer; they treated it as the foundation of what they were making. The result is an agency whose films feel distinct because the people directing them spent years learning how to make their own work feel distinct.

DOT is now an Amsterdam-based studio with a small, deliberately senior team. Tijmen leads strategy, operations and client relationships; Jesper leads creative direction and post-production. They direct most of the work that goes out under the DOT name themselves.

02Services

Six services, one approach.

We're a full-service video production agency, but the work clusters into six areas, each with its own creative logic, production rhythm and measure of success.

Brand films

The most strategically important video a company commissions — it defines how the brand is perceived and what it stands for visually. We approach brand films as directed pieces, with music, story and treatment conceived together from the first creative meeting rather than assembled in sequence. Ongoing creative for Feadship, the Pelican Rouge rebrand launch, and the documentary brand film for The Set Company.

B2B video

One of the most marketing-resistant audiences in any category. The work that converts now isn't more polished, it's more useful — with the brand as the implicit context rather than the explicit message. It splits into customer story films, product explainers, directed testimonials and always-on content partnerships, from Paul Meijering's FPV drone work to Rompslomp's always-on system.

Commercials & campaign creative

High-impact work for brands that need to cut through, engineered from the brief to run across the full media stack — Connected TV, DOOH, paid social, cinema. A single production day, planned the right way, produces 100+ platform-ready deliverables. The DFDS campaign delivered a 99.5% completion rate on CTV; the ShakaCan launch peaked at a 5.0 ROAS.

Employer brand video

Brand has become the deciding factor in who lands the senior hires. We take the documentary approach — real people, in real workplaces, doing real work, directed for the moments of unguarded truth the conventional employer-brand format actively suppresses. Including the hero recruitment film for Rotterdam law firm Ploum.

Social & short-form video

Most social content fails for one technical reason: it was designed for 16:9 first. We design for 9:16 from the storyboard, and treat LinkedIn, Instagram and TikTok as distinct production environments with their own pacing and hooks. Always-on systems with a visual identity built to scale across the cadence.

Video podcast production

Our in-house podcast studio in Amsterdam, built for B2B thought leadership, founder-led content and customer interview series. A single multi-cam session becomes a content system rather than a one-off: hero episode, clip-ready cuts for LinkedIn and social, transcripts and quote graphics.

03Studio

The studio.

Our studio sits in Uithoorn, fifteen minutes from Schiphol and twenty from central Amsterdam. The space houses our full production setup: an in-house edit suite, a colour grading room, and a purpose-built video podcast studio designed for multi-cam capture with broadcast-grade audio.

Most of the work we direct passes through this studio at some point — an interview shoot, a colour grade, or the assembly stage of a hero film. Clients are welcome on-site for reviews, recording sessions, or simply to see the space before committing to a production.

04Clients

The work we're known by.

For seven years we've made videos for brands across Europe, from heritage maritime and luxury hospitality to fintech, professional services, retail and industrial. Selected clients include:

Feadship · DFDS · Albert Heijn × Lumen · PwC · Mitsubishi · AFAS Live · Paul Meijering Staal · Pelican Rouge · Rompslomp · Ploum · ShakaCan · The Set Company · Connectie Brainport · CFYE · Cobase · Forth Global

Some are long-running partnerships spanning years and many productions; others single hero campaigns with specific commercial outcomes. Most sit somewhere in between. We treat new relationships the same way we treat the long-running ones: the first project earns the second.

05FAQ

Frequently asked questions.

Do your production crews travel outside of the Netherlands for global brand shoots?

Yes. We're based in Amsterdam, but our production work regularly takes us across Europe and beyond. We handle international logistics, such as local permits, regulatory compliance, on-the-ground coordination, directly, without subcontracting it out. The quality and approach stay the same whether we're filming on home turf or in another market.

How does DOT Video Agency handle multi-language localisation and subtitling for international markets?

We plan for localisation in pre-production, not after the edit is locked. Our DFDS Seaways campaign, which ran natively across UK, Dutch, and German markets, is a good example: language variants, regional audio layers, and subtitle formatting were built into the production from the brief stage. The cultural adaptation is the harder part. Direct translation rarely lands. We work with native speakers to make sure the voice carries properly in each market, not just the words.

What's the standard turnaround timeline for a video project from initial brief to final graded delivery?

It depends on the scope. A single-day shoot with straightforward post-production can be delivered within roughly a week of wrap. Multi-day productions, complex post-production, or campaigns with multiple deliverables sit on extended timelines. We confirm the timeline at the briefing stage and hold to it.

How much operational time and involvement is required from our internal brand marketing team during an active production window?

Less than you'd think. Strategy and visual direction get worked out in the early creative sessions, with your team in the room. Once that's locked, we run the production (scripting, scheduling, casting, shoot logistics, edit, post) and bring you back in for review at clear milestones. The boutique structure means you're working directly with the people making decisions, not relayed through account managers. The day-to-day administrative burden on your team stays low.

Can a single production deliver both high-end 16:9 commercials and native 9:16 social content?

Yes, but only if it's planned that way from the start. Cropping a horizontal film into vertical doesn't produce vertical content; it produces compromised horizontal content that happens to fit a vertical frame. We plan camera blocking and frame orientation for both formats at the storyboard stage, which lets a single production day yield 100+ platform-ready deliverables across the full media stack, without sacrificing visual integrity on any of them.

How do you engineer short-form vertical videos to maintain high audience retention rates?

Short-form video lives or dies in the first two seconds. We build vertical content with the opening hook designed at storyboard stage, not added in the edit. Pacing, on-screen text, and visual rhythm are calibrated to the specific platform; what works on TikTok loses LinkedIn audiences and vice versa. The retention numbers follow the craft decisions, not the other way around.

How do platform algorithms (like LinkedIn vs. TikTok) shift how you edit short-form video assets?

LinkedIn isn't TikTok, and treating them the same is the single most common mistake in B2B social content. LinkedIn's audience rewards POV-led content with longer dwell time. TikTok rewards rapid sensory momentum and immediate cultural context. Instagram Reels sit somewhere in between. We build length, pacing, opening, and visual register specifically for each platform; same campaign, different productions.

What differentiates DOT Video Agency's corporate video production in the Netherlands from traditional corporate videos?

Most corporate video uses the same playbook: scripted talking heads, glass-fronted offices, dynamic team B-roll, generic copy. It triggers audiences' sales defences within seconds. Our work takes a directed documentary approach instead: real people, real workplaces, real conversations, with the brand as the implicit context rather than the explicit message. The difference shows up in completion rates, not just aesthetics.

Can you help our internal marketing division build a sustainable corporate video podcast engine from scratch?

Yes. Our podcast studio in Amsterdam is set up specifically for thought leadership, founder-led content, and B2B interview series. A single multi-cam session produces the hero episode plus a full asset system that results in clip-ready cuts for LinkedIn and social, audiograms, transcripts, quote graphics. Treated this way, a podcast becomes one of the highest-ROI content investments a B2B brand can make. Treated as one-off recordings, it becomes one of the most expensive ways to produce a single asset.

Do you handle the full lifecycle of production, including scripting and creative strategy, or do you function purely as an execution vendor?

Full lifecycle. We lead creative strategy, scripting, location scouting, direction, shoot, edit, sound, and post-production, all in-house. We're not an execution vendor that takes a finished script and shoots it. Music, narrative structure, and visual treatment are connected from the first creative meeting, which is the only way to make work that holds together at the end.

How does an agile boutique video studio handle sudden, unpredictable timeline changes or enterprise project scope shifts?

The way we're structured is the answer. No account executives, no junior intermediaries, no approval bureaucracy between you and the people executing the work. When scope or timing shifts, the founders make the call directly. That's why brands like Feadship and DFDS work with us on time-sensitive productions; the flat structure is what makes us fast.

How does DOT Video Agency integrate AI into its video production process?

We don't use AI for creative work. No AI-generated scripts. No AI-generated concepts. No AI-generated brand copy. We believe audience trust requires actual human authorship, and the AI alternatives are getting more obviously synthetic, not less. We do use AI for specific infrastructural tasks where it makes sense, such as computational tools for environmental cleanup, anything where the output is technical rather than creative. The line is clear: machines for plumbing, humans for the work.

Do you use stock music in your productions?

Rarely. Our agency was founded by two filmmakers who started as DJs and producers. Music isn't an afterthought added in the edit, it's part of the creative conversation from the first meeting. We've produced 150+ custom tracks for clients since 2018. We'll use premium licensed music if a brief genuinely calls for it and the track fits, but the default for our brand and commercial work is custom because the music carries the brand's emotional identity, and brands shouldn't be sharing that with whoever else licensed the same library track.

Who owns the raw footage and intellectual property rights after a video project wraps?

By default, the IP and master source files stay with DOT Video Agency. This is standard practice and lets us safeguard the technical integrity of the work. If your business needs full asset ownership, for ongoing campaign use, internal libraries, or specific licensing arrangements, we offer full buyouts with transparent upfront fees. We're flexible on this; it's a commercial conversation, not a creative one.

Do you offer ongoing retainers for agile, high-volume monthly short-form content needs?

Yes. Rolling project contracts and always-on retainers are both available. Always-on partnerships are how brands build durable audiences on social; consistent cadence, consistent visual identity, content that compounds across the year rather than spending itself in launch weeks. We tailor the structure to the actual volume requirements rather than selling fixed packages.

Who will be our primary day-to-day contact when collaborating with DOT Video Agency?

Our founders. Tijmen van Grieken leads strategy, operations, and client relationships. Jesper de Rek leads creative direction and post-production. You work with both directly, depending on what the project needs at each stage. There's no account manager layer between you and the people doing the work.

What does your collaborative creative process look like during a project lifecycle?

Music, story, and visual treatment are treated as one creative conversation, not three separate stages. That's the core difference. You work with Tijmen on strategy and operations, with Jesper on creative direction and post-production. The review process runs through direct communication loops, no relay, no translation layer. The custom-scored, directed work that results carries your brand's specific emotional identity rather than feeling assembled from interchangeable parts.

What's the typical budget range for the work you produce?

Our work generally falls in the €3,000 to €10,000+ range per project, depending on scope. A focused customer story film for a B2B brand sits at one end. A full multi-market campaign across CTV, DOOH, and social sits at the other. The variation comes from production days, talent, locations, post-production complexity, and the size of the asset library being produced. We work in transparent line-item budgets; you see where every euro goes, from director treatments to colour grading, rather than vague flat fees. If you'd like to know what your specific brief would cost, the fastest path is a 20-minute scoping conversation.

What stage of growth or scale is DOT Video Agency a good fit for?

We're built for ambitious mid-market brands and selective enterprise clients. Most of our clients are companies with strong brand standards, dedicated marketing teams, and the willingness to invest in production work that meaningfully extends their brand, not companies looking for the lowest-cost video supplier or the largest-volume churn agency. If you're running marketing for a brand that takes craft seriously and you have a budget that reflects that, we're likely a fit. If you need the cheapest possible turnaround on commodity video, we're probably not.

06Contact

Let's talk.

For new projects, partnership conversations, or anything else, we'd rather have a short conversation than exchange long emails. Tijmen and Jesper handle initial conversations directly — twenty minutes on a call is usually enough to know whether the work fits.

Email: info@madebydot.com
Phone: +31 6 52633088
Studio: Chemieweg 31, 1422DX Uithoorn, Netherlands

DOT

No-nonsense video agency.

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Studio
Chemieweg 31
1422DX Uithoorn, NL
KvK 73269638
BTW NL859430741B01
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