Paul Meijering: crafting a visual DNA

Positioning a steel brand visually

Our collaboration with Paul Meijering started in 2022 with a bold first step: the development of an FPV drone tour. This dynamic film quite literally moved through the company, showcasing scale in a way that was uncommon within the steel industry at the time. The result immediately positioned Paul Meijering as a visually distinctive and forward-thinking player.

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The FPV production marked the beginning of a long-term, impact-driven collaboration. Building on that momentum, DOT worked closely with Paul Meijering to develop their visual DNA: a consistent, recognizable style that reflects the company’s core values and technical excellence.

We translated their key USPs into a series of films, each designed to clearly communicate what sets Paul Meijering apart: quality, reliability, expertise, and scale. The content was created to resonate with a professional B2B audience while remaining visually strong and engaging.

DOT handled the full creative and production process, including:

• Concept development
• Storyboards and shotlists
• Voice-over scripting
• Full video productions (including FPV drone filming)
• Editing and montage
• Distribution-ready videos, optimized per format and platform

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The consistent visual storytelling led to stronger B2B brand recognition and brand bonding. Paul Meijering is now able to connect more effectively with clients and partners through clear, confident communication; using video as a strategic tool to build trust and relevance within the industry.