Pelican Rouge: a cinematic brandmovie that captures the essence of the brand.

Pelican Rouge launched its new rebrand in late 2022 accompanied by a new, fully sustainable, certified coffee line of no less than 20 new blends. For this launch, Pelican Rouge asked us to write and develop the new brand movie, which strongly reflects the brand's core values and DNA.

We developed a brandmovie that truly brings the brand values to life. The film showcases the craftsmanship behind the coffee, highlights the brand’s commitment to sustainability and conveys the authentic feeling of Pelican Rouge. By visualizing both the process and the passion, the brandmovie reflects what the brand stands for: heritage, quality and responsibility. DOT created the concept and full production.

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