The engineering inside a Bugaboo pram is genuinely extraordinary; the physics of the fold, the precision of the wheel mechanism, the ergonomic decisions that make something feel effortless for people of completely different heights. None of that is visible in the brand's current video content. We want to make a brand film built around one design challenge. The engineers and designers who worked on it, the prototypes that didn't work, the moment it did. Not a product demo, a film about obsessive problem-solving and what it takes to get an object right. One shoot day at the Bugaboo design facility. One 90-second film. The result positions Bugaboo not just as a premium pram brand but as a design house that takes craft as seriously as any luxury competitor. Which is what Bugaboo actually is.