Made for
Tony's Chocoonely
'There's Fight in Every Bite' launched in February 2026. The wrestling concept is genuinely brilliant. This page is about what lives next to it; on TikTok and Instagram, where Tony's has always converted best.
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From our founder · 90 seconds
This is a message from Tijmen, we saw the TV campaign launch and it's a great piece of work. We have a thought about what completes it.
Social campaign companion series
'There's Fight in Every Bite' is a strong 30-second TV spot. But a 30-second TV ad isn't built for TikTok and Instagram, and those are the channels where Tony's audience has always shared things because they genuinely want to. We want to make a campaign companion: two to three short vertical films in the same creative spirit as the wrestling concept. Unexpected, warm, funny in the Tony's way, but built natively for the scroll. Not cutdowns of the TV ad. Original short-form content that extends the campaign idea into the social environments where it will actually travel. One production window, matched to the campaign. Content that keeps the 'Fight in Every Bite' idea alive on the channels that have always been Tony's strongest territory — and gives the audience something to share that isn't an ad repurposed for a platform it wasn't made for.
SHOWREEL
SELECTED WORK
DOT VIDEO AGENCY
AMSTERDAM
Campaign film and social content most relevant to Tony's creative voice and platform approach.
ShakaCan
2023
Content that lives on social
A full content package built specifically for social performance: product, lifestyle, and action shots designed for the scroll, not the screen. The production approach for Tony's vertical social companion series.
DFDS
2025
Bold creative choices convert
A campaign that chose something unexpected, a 30-second comedy, and became the brand's best-performing content. Tony's made the same move with the wrestling concept. DOT understands this kind of creative courage and knows how to execute it.
Albert Heijn
2025
Volume with a consistent creative voice
41 films produced as one cohesive content system: different formats, different purposes, one clear brand voice running through all of them. Proof that DOT can produce a multi-film social series without losing the creative consistency that makes the content work.
No pitch deck. No 12-step process. Just a short conversation to see if there's something worth making together.
We'll respond within one business day
No commitment, just a conversation
If it's not a fit, we'll tell you honestly
Get in touch
Takes 60 seconds. We'll take it from there.