B2B Productions
Scripted talking heads. Glass offices. A drone shot of the building. We make the other kind — real people, real work, real conversations — for companies selling complex things to sceptical people.
B2B video production is video made to support a business-to-business sale rather than a consumer purchase. DOT Video Agency produces B2B video from a studio in Uithoorn, near Amsterdam, for companies across the Netherlands and Europe — customer story films, product explainers, directed testimonials and always-on content partnerships — built to be useful to a buyer evaluating a considered purchase across several stakeholders and several months.
The audience is what makes it different. A B2B buyer is professionally sceptical, often technical, and comparing you against a shortlist. Content that works in consumer advertising — assertion, aspiration, polish — raises their defences instead of lowering them.
Because it follows a template the audience clocks inside three seconds. Scripted talking heads. A glass-fronted office. Slow-motion B-roll of people laughing at a laptop. Copy about being dynamic and passionate. Once a viewer can predict the shape, they stop processing information and start processing an advert.
We direct it like documentary instead. Real people, real workplaces, real conversations, with the brand as context rather than message. That shows up in completion rates, not just in how it looks.
The hardest B2B audiences are the ones who resist being sold to at all — independents, engineers, specialists with finely tuned instincts for anything that smells like marketing. The move that works is counterintuitive: stop selling. Make the product incidental. Let it appear the way it does in real life, in the background of someone doing their job. Say less and the audience trusts more of what is left.
The work that converts now isn’t more polished. It’s more useful.
A hero film plus a full package of platform-native derivatives, planned before the shoot rather than cut down afterwards. A single production day, blocked properly, yields 2–8 finished films, plus the full derivative package of cutdowns, verticals and stills.
Most briefs arrive as a format request and turn out to be a funnel problem. Twenty minutes finds the difference.
Or email info@madebydot.com | +31 6 52633088
| Format | What it does | Where it works | Cost |
|---|---|---|---|
| Customer story film | Evidence from a peer, in their words and workplace | Mid-funnel, sales follow-up, champion enablement | €3.500–€9.500 |
| Product explainer | Makes a complex proposition legible in under two minutes | Website, paid media, first call | €2.500–€6.500 |
| Directed testimonial | Credibility from a named client, without the testimonial format | Landing pages, proposals, LinkedIn | €3.500–€7.500 |
| Recruitment film | Shows the culture candidates are choosing | Careers site, job boards — see employer branding | €5.500–€20.000 |
| Always-on partnership | Consistent cadence and identity across the year | Every channel, continuously | €2.500–€5.500 per month |
B2B video production from DOT Video Agency costs €2.500–€20.000+. A single focused customer story sits at the lower end. A multi-format content system across several markets sits at the upper end.
What moves it, in order:
A single-day B2B shoot with straightforward post is delivered within 2 weeks of wrap. Multi-location customer story series and multi-market work run to 2 to 4 weeks. We set the timeline at briefing and hold to it.
Two formats running on a fixed calendar: an episodic show with a no-pitch rule written into production, and customer films directed as short documentary rather than testimonial. The discipline is the product. A rule that cannot be broken in month seven is what stops always-on content quietly turning back into advertising.
A sector where nobody invests in film is a sector where one film travels a long way. What began as a single FPV production became a visual system with fixed rules on lensing, movement and grade. Applied across years of output, that consistency is why the material now reads as theirs before the logo appears.
The campaign was shaped for the people who actually reach for the parts — engineers, makers, hobbyists — rather than for the procurement conversation. So we went looking for what those parts make possible, and built the films around the teams doing it: Zapcat powerboat racers, a student drone team. Their work carried the brand instead of the other way round. Four markets, four languages, produced natively in each.
No, though plenty of agencies sell it that way. Corporate video communicates a company-level message: who you are, what you do. B2B video is built to move a specific commercial outcome inside a sales cycle — shortening evaluation, arming an internal champion, making something technical land with a non-technical stakeholder. The formats overlap. What they are engineered to achieve does not, and it shows up in how they are scripted and cut.
That is exactly where it earns its money. Your champion has to sell you internally to people you will never meet, using material you gave them. A clear customer story travels through an organisation in a way a deck or a call recording never does.
Yes, and we build that in. Research and stakeholder interviews happen before anything is written. On our most technical campaigns that phase has run a full year, because those audiences identify a shallow understanding immediately.
Most people are, and it is usually an advantage. Small crew, documentary approach, no script to recite. Scripting a non-performer gets you someone reciting; interviewing them and cutting around it gets you someone credible.
Often, if the geography allows. Filming several customers in one region across consecutive days is materially more efficient than commissioning them separately, and it keeps the visual language consistent across the set.
When your sales cycle is long enough that one film cannot carry it. A single hero asset works if you need to prove one thing once. If buyers need repeated evidence across months, a consistent cadence with one visual identity compounds — and the cost per asset drops sharply, because production planning happens once rather than every time.
Twenty minutes with the people who would direct the work. No deck, no discovery process, no account team.
Or email info@madebydot.com | +31 6 52633088
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