Rompslomp · Ongoing partnership · B2B video and podcast
Rompslomp
Content for an audience that hates being marketed to.
- Client
- Rompslomp
- Type
- B2B Production / Podcast
- Year
- 2026
The film
The problem
Freelancers don’t want to be marketed to. They are independent by nature and have finely tuned instincts for anything that feels like a brand trying to own their attention, which makes Rompslomp’s problem an interesting one to try to solve.
They provide accounting software for freelancers in the Netherlands, and their entire addressable market is people who have spent years learning to ignore exactly the kind of content most software companies produce.
Stop marketing to them. Start being useful to them.
That was the format that DOT and Rompslomp reached together, and everything else follows from it.
It is a harder commitment than it sounds, because being useful means giving up control of the message. A film that genuinely helps a freelancer is a film that spends most of its running time not talking about the product.
Two formats, both built to run continuously
gives the brand room to talk about what actually matters to freelancers (tax, administration, the particular anxiety of working for yourself) without a product pitch in sight.
go further. Not testimonials, which this audience distrusts on sight, but mini-documentaries about real people building real working lives.
Each hero piece then generates a full content package: social cutdowns for LinkedIn, Instagram, and YouTube. Content that compounds across the calendar rather than spending itself in a launch week.
DOT has produced 18 of the podcast’s 45 episodes. The series runs on five platforms (YouTube, Spotify, Apple, Springcast and Podimo), and every episode brings in a named outside expert rather than someone from Rompslomp: an accountant on raising your hourly rate, a coach on building a network that feels like colleagues, a specialist on the Wet DBA. The software is barely mentioned in any of them.
Forty-five consecutive episodes where the product stays off-stage is a harder commitment than any single film, and it is the reason the audience tolerates it. Content built on that kind of restraint is usually abandoned by episode twelve, when it has not produced a lead.
The recording day is the product
A podcast guest who is uncomfortable produces an unusable episode, and freelancers arriving at a studio for the first time are rarely relaxed. So the room and the welcome are part of the production rather than around it.
Tamara Jonkers at Rompslomp describes it as “the informal atmosphere, the fantastic welcome for both us and our podcast guests”, which reads as hospitality but is actually planned for. It is why the episodes sound like conversations.
The room behind that is a purpose-built video podcast setup: multi-cam capture, broadcast-grade audio, and an in-house edit suite and colour grading room in the same building. That is the mechanism behind one recording day becoming a month of content. Nothing is sent out and waited for, so the hero episode, the cutdowns and the audio master all come off the same session at the same standard.
What the client said
“DOT gets exactly what we want to achieve with our videos and podcasts, making the collaboration very straightforward.”
From the shoot
Frequently asked questions
Who produces the Rompslomp podcast?
DOT Video Agency has produced 18 of the Rompslomp podcast's 45 episodes, along with the video case studies. The series runs on YouTube, Spotify, Apple, Springcast and Podimo.
How does one recording day become a month of content?
The studio is a purpose-built video podcast setup with multi-cam capture, broadcast-grade audio, and an edit suite and grading room in the same building. Nothing is sent out and waited for, so the hero episode, the cutdowns and the audio master all come off one session at the same standard.
What does a video podcast like this cost?
A video podcast from DOT runs €2.500 to €10.000 per session. Our price bands are published for every service.
Tijmen van Grieken, co-owner, DOT
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