Cobase · Animation · 2025
Cobase
You cannot film software. You can build it a grammar.
The film
Simplifying Finance Through Motion.
Nothing to point a camera at
Cobase connects a company's bank accounts into one place. There is no product to photograph, no factory floor, and no moment where the thing it does becomes visible.
Worse, the subject is genuinely complicated. Multi-bank connectivity involves accounts, payment types, flows and integrations, and an explanation that flattens any of those is an explanation a finance team will not trust.
Build the language once
A single animation would have solved one explanation and left the next one to start from nothing.
So the brief was reframed. Rather than a film about the product, the work is a shared visual language: fixed rules for what an account looks like, how a flow behaves, how an integration resolves on screen.
A system, not a film
Every element in the set has defined behaviour. Accounts, banks, payment types and flows each have a consistent form and a consistent way of moving, so a viewer who has watched one sequence can read the next one without relearning it.
The compounding effect is the point. Once the grammar exists, every new product or process gets explained in the same terms, which means the tenth animation is faster to make than the first and is immediately recognisable as part of the same set.
Accuracy is the expensive part
In animation the risk is not that something looks wrong, it is that something is wrong. Technical accuracy is what this kind of work most often gets wrong, and it is costly to fix, because correcting how a mechanism behaves means rebuilding a sequence rather than re-editing it.
So the sign-off order is inverted compared with live action. Script, storyboard and style frames are all agreed before a single frame is animated.
From the shoot
Frequently asked questions
Who produced Cobase's product animation?
DOT Video Agency produced Simplifying Finance Through Motion for Cobase, explaining multi-bank connectivity, and built the animation system behind it.
How do you explain software that cannot be filmed?
You build it a visual language rather than a single film. Accounts, banks, payment types and flows each get a fixed form and a fixed way of behaving, so the tenth animation is faster to make than the first and is immediately recognisable as part of the same set.
What does animation like this cost?
Animation from DOT runs €2.500 to €12.000 per film. Our price bands are published for every service. Building a visual system from nothing is a design project attached to a production, which moves a first film toward the upper end and makes every film after it cheaper.
Tijmen van Grieken, co-owner, DOT
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