Animation & Motion Design
Abstract propositions. Invisible processes. Data that only means something once it moves. We animate what a camera cannot reach — in-house, concept to delivery.
Motion design and animation production is the creation of moving image from designed or built elements rather than filmed footage. DOT Video Agency produces animation and motion design in-house for brands across the Netherlands and Europe — product demos, technical explainers, data stories, brand identity motion and stop-motion series.
Animation earns its place when the subject cannot be filmed: an abstract proposition, an invisible process, a mechanism inside a sealed product, or a dataset that only means something once it moves.
Live action shows what exists. Animation shows what does not, or what cannot be seen — the inside of a mechanism, a flow of data, an abstract benefit, a process that takes six months compressed into twenty seconds.
It also solves the demonstration problem. A campaign film that must double as an instruction manual has two incompatible jobs — playful enough to belong to the campaign, clear enough that a customer can follow it. Stop-motion resolves that instead of compromising between the two. The object is physically assembled in front of you, frame by frame, so you watch it being built rather than being told how.
Volume at that standard is a different discipline from making one beautiful film. Forty-one animated sequences means an enormous frame count captured by hand, every one matched on lighting, camera height, surface and movement speed. A series watched back to back exposes any drift immediately.
| Type | Best for | Typical use | Cost |
|---|---|---|---|
| 2D motion graphics | Explaining a process or proposition clearly | Website explainers, social, UI demos | €3.500–€5.500 |
| 3D animation | Products, mechanisms and physical detail | Technical demos, product launches | €5.500–€12.000 |
| Stop-motion | Tangible, characterful, demonstrative | Retail, instructional series, campaigns | €3.500–€7.500 |
| Data visualisation | Making numbers mean something | Reports, investor content, thought leadership | €1.750–€2.500 |
| Brand motion system | Consistent movement language across all assets | Rebrands, identity rollouts | €2.500–€4.350 |
Ten minutes of conversation settles it. Sometimes the answer is both, and sometimes it is neither.
Or email info@madebydot.com | +31 6 52633088
Animation from DOT Video Agency costs €2.500–€8.000+. A single explainer sits at the lower end. A stop-motion series or a full brand motion system sits at the upper end.
Animation is priced differently from live action. There is no shoot day — cost scales with seconds of finished animation and the complexity of each second:
A single explainer runs 2–6 weeks from brief to delivery. A series runs 6–14 weeks. Animation front-loads more approval than live action — script, storyboard and style frames are all signed off before a single frame is animated, because changing the look afterwards means rebuilding rather than re-editing.
42 films, 41 of them stop-motion, held to a single visual standard across the entire run. The hard part was never the first film. It was frame-level consistency at volume — lighting, camera height, surface wear and movement speed matched across months of capture, because a series watched back to back exposes drift instantly. Produced end to end as specialist partner to agency LUMEN.
Multi-bank connectivity is difficult to explain and impossible to film. We built a system rather than a film — a shared visual language for accounts, flows and integrations, with fixed rules for how each element behaves on screen. Once the system exists, every new product or process gets explained in the same grammar, so the tenth animation is faster to make and instantly recognisable as part of the set.
When the subject cannot be filmed — an abstract benefit, an invisible process, the inside of a sealed product, or data that only means something in motion. Also when you need something that ages slowly: animation does not date the way footage of people and offices does.
Yes, including at volume. We have delivered 41 stop-motion films for a single campaign, matched across the entire run on lighting, camera height, surface and movement speed.
Usually longer per finished second, and front-loaded differently. There is no shoot day, but script, storyboard and style frames are all approved before animation starts, because changing the look afterwards means rebuilding rather than re-editing.
Yes, and it is cheaper than bespoke design. If you have a defined system we work inside it. If you do not, we can build a motion language as part of the project.
Regularly. Our largest stop-motion series came through an agency partner who held campaign strategy and the client relationship while we owned animation production end to end. We are straightforward about the boundary, and we do not go direct.
Talk to us early, and put us in front of whoever actually understands the subject. Technical accuracy is the thing animation most often gets wrong, and it is expensive to fix — once a sequence is built, correcting how a mechanism works means rebuilding rather than re-editing. Half an hour with your engineer or product lead before storyboard saves days later.
Twenty minutes with the people who would animate it. The more abstract the better.
Or email info@madebydot.com | +31 6 52633088
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